Accelerate Sales with the best performance enhancer

Extension of Sales & Marketing Team:

RPM's core competency is to act as an extension of our clients' Sales and Marketing departments by offering a focused approach to their in-store merchandising efforts. 

RPM's wide industry experience provides the perfect backdrop for the comprehensive development and management of successful retail service initiatives.

Our strengths include the

• Development of coverage schemes
• Creation of field directives
• Management of in-store implementation
• Comprehensive reporting packages

RPM is truly the "one stop shop" for all of your in-store merchandising needs whether they be special one-time projects or ongoing continuity commitments.  RPM's efforts maximize the capabilities of field resources so our clients can improve their chances for success at the point of sale.

Retail Service Management
Our 30+ years of sales and marketing experience with major CPG companies and national Retail Service providers is the foundation for offering turnkey retail support solutions & strategies.
Service Strategy DevelopmentIt is important to streamline your retail initiatives so that you are optimizing your spend. It is very easy to approach merchandising with a broad brush, however this is rarely in your best interest. RPM invests significant time to coordinate a coverage plan that benefits you both strategically and financially.	Performance ToolsRPM will create several customized sales/merchandising tools to help you monitor and control retail compliance.
Coverage PlansRPM helps you develop the ultimate coverage plan Service ObjectivesRPM guides you toward the most effective set of coordinated service objectives. Budget ManagementRPM can take full control over the management of our clients’ retail merchandising expense. This is true for both continuity and special project commitments. We ensure that all allocated budget dollars are appropriately distributed, and in-line with plan. RPM goes to great length to maximize the return on investment.	Retail Standards DevelopmentRPM helps you establish retail standards aligned with today’s best practices. Scorecards and dashboardsRPM strongly believes in the power of reporting. The information/feedback generated by the Field Representatives can be powerful and insightful information. As a company, we make a significant commitment to provide you with report formats/data that are conducive to establishing lessons learned and for strengthening your ties to your retailer partners. Audit ProcessIt is critical to understand what is transpiring at the point of purchase. Many companies make the assumption that their conditions are more solid than they actually are. Also, they make commitments to expense based on blind faith. RPM designs Audits to help our clients gather information and to make sound financial investments.

In-store ServiceRPM excels at putting the right people in the right place for in-store retail service. Our core competency is to provide professional representatives that have profiles matching the activities & location you are looking to service.
National Retail CoverageRPM possesses the ability to supply merchandising services across the country. Our Representatives are located in all major markets, as well remote territories. We are well positioned for both the Major Chains as well as Regional retailers in all classes of trade.	Continuity CoverageRPM provides continuity (2 or 4 week cycles) in all major retailers.
FDMRPM sales services include representation at all Food, Drug and Mass accounts. Our penetration capability ranges across numerous categories. Independent DrugRPM implements a program that reaches a large portion of the Independent Drug landscape. This is often an overlooked channel that deserves focus. Coverage in this area usually translates into significant distribution gains and improved sales via the major wholesalers. Alternate ChannelsRPM also provides the capability of reaching additional retailers that are in non-traditional channels. These are potential growth opportunities for many manufacturers’. This includes accounts such as:     - Auto Zone     - US Postal Service     - Modell’s Sports	DistributionA basic function of in-store merchandising is placing a focus on maintaining and growing distribution. This includes reducing out-of-stocks via pulling back-stock and/or placing orders. RPM excels at ensuring distribution levels that are above & beyond expectation. Out of stock reduction In-Store SalesRPM designs and implements in-store programs that allow our clients to pre-sell their programs/new items. We possess a group of Representatives who are capable of presenting the benefits/points-of-difference associated with these initiatives. These efforts help to raise awareness and commitment at the store level.
Surge/Project WorkIn addition to our “continuity” services, RPM can also focus on “special project/surge” initiatives. These usually come in the form of new item launches, promotional compliance programs, IRC activity and other one-time retail initiatives.	Comprehensive Audit ServicesTBD
New Item LaunchRPM excels in the area of “speed to market”. It is imperative for our clients’ new items to hit the shelves as quickly as possible. RPM coordinates these activities so they happen rapidly and fluidly. We understand the value of your investment in new items’ and make a commitment to successfully planogram implementation. Promotional/Display SupportPromotional commitments represent significant investments for our clients. Many retailers struggle to deliver maximum compliance, and thus the voids can be financially draining. RPM ensures that our clients’ programs receive the exposure they anticipated. IRC placementSometimes it is best to place coupons on your products to stimulate sales. RPM can initiate comprehensive programs in this area on short-notice, and yet deliver high levels of success. Pharmacy detailingRPM’s representatives also possess a vast amount of experience in detailing pharmacists on proper product usage and benefits. This comes in the form of both dialog and the delivery of POS information. Many of our clients have recognized the necessity to reach the Pharmacists and have seen the value of that practice. RecallsSimilar to a “new item launch” in that speed-to-market is critical. RPM handles these situations expeditiously and with care by following appropriate return policies/protocol.	Think of us a resource for stimulating progress in areas that may currently be under-developed.  RPM is very interested in supporting your efforts when addressing any of the above sales-related activities.  We are confident that our commitment will lead to sales gains for your business.